This article in the San Jose Mercury news is interesting, in that it touches a lot of the stuff I've been working on in the last 6 months over here at Amdocs. We keep hearing the buzz words, IPTV, Video Comms, Interactive TV, Triple or Quad Play services (that's when your phone company can provide you with home phone, mobile phone, broadband internet as well as wireless in one fell sweep). The fact is, this stuff is happening for real, and it's freaking both the cable providers and opco's out. Trying to build solutions that cater to both is tricky, but fun.
At the end of the day, interactive TV over IP will only succeed if:
- the cost of delivering this service is not prohibitive (today, it costs over 120$ to rollout IPTV over DSL)
- that customers like you and me can easily set this up, configure our viewing preferences, and interact as smoothly with our media platform as we do with the internet today
- and most importantly, what is a critical success factor is how service providers manage to "glue it all together": traditionally offline media devices are becoming broadband enabled (e.g. X Box, Sony PSP, Sony Location Free TV); there are more and appealing customer premises equipment (the stuff you have at home or on you that gives you access, e.g. X Box Live, Motorola Slvr, Windows Media Center); Exclusive Content (live events, sports, survivor/reality live shows).